It is not China or Brazil, but US which will host the world premiere of the new Ford EcoSport.
For some time now, numerous publications (including our own) have deduced that the European Ford EcoSport crossover utility vehicle must be bound for sale in the United States, as indicated by several sightings of the pint-sized CUV testing on American roads.
A spokesman for the Dearborn automaker confirmed the release late Wednesday, but did not immediately say when the vehicle would go on sale. While only 3 percent of US volume, the segment has seen sales rise by 30 percent this year.
"Monday I'm introducing the Ford EcoSport", Khaled said in the short video.
The unveiling comes on the eve of the Los Angeles International Auto Show.
Ford announced plans to reveal the EcoSport on it's Twitter account and said the vehicle will be shown at an event headlined by DJ Khaled - a Miami-based hip-hop producer who has become famous for mini-esoteric discussions on Snapchat.
Ford confirmed plans to launch four new SUVs over the next four years in February. Ford hasn't mentioned what powertrains North American customers can expect.
Ever since its introduction in the year 2013 in the Indian auto market, Ford EcoSport managed to attract huge number of consumer due to lack of competition in the segment previously. A second generation of the small utility vehicle launched in Brazil and other global markets in 2012.
The EcoSport is built on Ford's global subcompact platform, which is the basis for the Ford Fiesta in the USA and Europe.
The crossover is built in Brazil, India, Thailand and Russian Federation.
The new Ford EcoSport will come with revised interiors that will offer more premium cabin along with additional features.